Soma Bay

THE ROOTS RED SEA STORY

A brief history of the birth and developement of Roots Red Sea

Since 2006

Our History

Roots Camp was originally established back in 2006, at this time, it was constructed with traditional materials to a very basic standard, however, this proved to be a poor decision as the camp failed to attract its target market of Eco tourists and backpackers.

2006

Roots Camp is Born

The Early Days

Roots was first established as a small eco camp in El Quseir, designed primarily for backpackers and eco-tourists seeking a simple, nature-connected Red Sea experience. Built using traditional materials, the camp focused on sustainability and authenticity. These humble beginnings laid the foundation for what Roots would later become.

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2010

Strategic Shift Begins

Decision made to upgrade and refocus

After facing early operational challenges, the owners made a bold decision to reposition the property. The focus shifted toward the specialist diving market, recognizing the potential of the Red Sea as a world-class dive destination. Plans were made to upgrade facilities with improved accommodation standards and to recruit a professional dive centre operator.

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2011

Roots Luxury Camp Relaunch

The 1st Redevelopment Milestone

Substantial investment took place and dramatic improvements were introduced including the change of name to Roots Luxury Camp. During this period of construction, Pharaoh Dive Club were approached to come and run a professional dive operation as the centre piece to the relaunch. The new Roots Luxury Camp reopened in January 2011 with 11 modern chalets and the core restaurant almost completed. Plans were a foot to continue the redevelopment with further new rooms and other facilities, however, the Arab Spring uprising unfortunately scuppered these good intentions.

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2012

Pharaoh Dive Club Take Control

Development moves ahead with Boutique Rooms Introduced

As there was zero tourism in Egypt, with all but the UK cancelling flights, the owner decided to close the camp. Pharaoh Dive Club at this point saw the real potential of the new concept camp and agreed with the owner to take over the operation of Roots Luxury Camp. Many years later their faith in the potential has proven well founded.

The original eco huts on the upper terrace were removed to make space for higher-quality Superior Boutique Rooms. This upgrade reflected the ongoing commitment to comfort, design, and improved guest experience.

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2013

Traditional Rustic Reception & Freshwater Pool Added

Placing Roots in a League of its Own

A new reception building and swimming pool were added, significantly enhancing the resort’s hospitality offering, setting Roots a cut above the other camps throughout Egypt. These developments improved both functionality and aesthetic appeal, making Roots more attractive to international guests.

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2014

Time for Crucial Enhancements

Redevelopment of the original fabric of Roots Camp.

Further improvements included development of the restaurant terrace, wash house facilities, and beach dive center. These upgrades supported the growing number of guests and divers visiting the resort.

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2015

Time to Rebuild the Eco Huts

Opening new student markets

The last of the original rooms, the Eco Huts, desperatey needed bring up to modern day standards, primarily making them weather proof with a complete new upper structure and roof. The design was to provide multiple occupancy accommodation aimed at the student group market. This period marked a key identity shift as the property became known as Roots Red Sea, reflecting a more established and professional brand presence.

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2016

New Kitchens, Stores & Staff Canteen

Essential upgrades for continued growth

For the one and only time, Roots had to close the doors for a month while the kitchens and supporting areas were completely rebuilt. The closure was essential to be able to bring the required upgrades to improve service efficiency and food quality.

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2017

Entrance Foyer & Shop Rebuild

Safety first.

After a major water leak caused subsidence issues affected the foyer area, the decision was made to knock it down and rebuild the foundation. Utilising the opportunity, a new on-site shop was also introduced, enhancing convenience for guests and divers.

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2018

Development moves to the Beach

Enhancing beachfront experience

Work began on improving the private beach area starting with a total refurbishment and enlargement of the café and restroom facilities. These developments strengthened Roots’ appeal as a relaxed beachfront dive retreat.

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2019

Enhancing Relaxation Zones

Chill out around the camp fire

As Roots grows more space was required to provide the guests with areas to chill out and relax, the hideaway snug was created with wind protection and a camp fire for the winter.

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2020

Open Ocean Field Station Upgraded

Workstations, Dry Lab, Classroom, and Outdoor Study Zone

With the increase of academic facilities bringing groups for field study, the Open Ocean Field Station was upgraded to cater for 30 plus students needs.

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2021

10 Years On

Time for upgrade of the Deluxe Chalets

With the rooms becoming dated, the decision was taken to refurbish the chalets. The internal wet room facilities are moved to a new build bathroom to the rear, and the rooms have a full make over with bright Bedouin designs and improved lighting.

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2022

Sparkling New Wash House Facilites

Increasing capacity and comfort

Bringing privacy and convienence to the showering experience, the new wash house provides cubilces with seperate seated change area. A new roof provides protection from sun and sand, and the improved lighting enhances the whole experience. Additionally, the wash house grey water is now captured and utilised for watering the expanding gardens.

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2023

New Peaceful Chill Zones

Relax and enjoy the garden environment

The new Chill Out areas built into a dry, sandy desert landscape with hills rising in the background surrounded by ornamental grasses, green groundcover plants, and flowering desert shrubs frame the seating area, contrasting with the arid terrain. I perfect places to absorb the ambiance.

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2024

The Long Awaited New Dive Centre

The final piece of the jigsaw

After years of delays awaiting the opportunity to close the dive centre, the core of Roots Red Sea, a window finally occured! No time was wasted, the old centre was completely demolished and cncstruction had begun even before the last guests had left for the flight home! The design was set in stone based on the experience of operation at Roots and it soon took shape and ready to reopen in less than 10 days!

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2025

Toms' Beach Cabana's

Beachside Hideways

As the original sunshades had had their best days, the new solution was designed and handed to volunteer Tom to bring to fruition. What a fantastic job he made of them too.

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2026

Beach Dive Facilites Updates

New Camera Room and more ..

Of course, the beach diving centre is one of the busiest facilites at Roots and is in need of constant maintenance and upgrades. Whether its a new roof to protect from the sun, refurbishing the showers, providing more seating, there is always more to do. The biggest change this year is provision of a dedicated Camera Room with its own wash tank, charging area, air brush and work bench, its proving very popular.

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